Golden Days Foundation

Golden Days is the charity foundation for the elderly in the Netherlands. In our approach, we are active in the grass roots of the community and thanks to this local focus we are tuned to the needs of the elderly. We activate local networks, volunteers, organizations, businesses and donors for thousands of much needed activities for lonely and frail elderly.

Our mission

  • To combat the growing loneliness amongst the elderly, especially those that live independently in their own homes.
  • To improve the quality of life of frail elderly.
Loneliness is a problem in the Netherlands. The number of elderly people is rapidly increasing. At the same time the number of elderly living independently (92%) has also grown because of governmental policies. The result: a growing number of isolated and lonely elderly in the Netherlands, especially those who are frail due to elderly related illness, disabilities or those who have lost their partner or friends.

Our unique selling point

We are the organisation with the largest formal and informal elderly related networks in the Netherlands. For this reason, Golden Days is the organisation that can reach a great number of elderly from different backgrounds and in different situations.

This makes Golden Days a very suitable organisation:

  • To signal the needs of the elderly.
  • To be a part of the development of services and products as an end-user organization, involving the elderly in testing innovations.

How we reach the elderly

Through our network of existing infrastructures. They are:

  • The 2.400 residential homes (who also deliver home care and services).
  • 7.000 community centres.
  • The 420.000 volunteers that are active for these organisations.

Through these organizations and many volunteers, Golden Days offers a demand-oriented range of welfare activities that have proven to be popular among the elderly. Once an elderly person has participated in one of our activities, we are able to re-invite them on a regular basis for the activities in which they are most interested in.

Means to prevent loneliness

To combat and prevent loneliness is quite difficult, especially when an elderly person experiences multiple obstacles in getting out of his or her own home. We therefore use scientifically proven methods in our approach to reach elderly and to keep them involved, such as:

  • Stimulating the beginning of meaningful contacts between a person and a lonely elderly.
    We therefore try to create a network of people reaching out to them, making personal conta
    ct possible. The Golden Streets Project is a concrete example of this method.
  • To activate lonely elderly into voluntary activities.thumb_DSCF0166_1024
    We therefore try to motivate the elderly to take up voluntary Golden Days activities. This gives the elderly more meaning and structure in their life and brings them into contact with other people.
In several cities and villages, we have introduced the so called “Golden Streets Project”.
This means that we ask one volunteer in each street to personally approach the isolated and frail elderly person(s) in his or her own street to invite them to take part in Golden Days social activities. This method works extremely well because the volunteer is virtually in all cases a person that they already know and trust.

Intermediary organization

We play an intermediary role between the many providers of welfare and social activities and the elderly. We therefore bridge the gap between organisations with useful products and services for the elderly.

Get in touch

Do you wish to know more about the Golden Days Foundation or are you interested in a partnership or cooperation, please do not hesitate to contact us.

Jan Romme, Director

P: +31619187395 or E:

Sabine Pool, General Manager

P: +31629480244 or E:


Rembrandtlaan 22E, 3723 BJ Bilthoven, The Netherlands
P: +31306331498 or E: